We fell in love with this knitwear collection. Like all of the designers that we work with at H&M, Rykiel havenвІ t done a diffusion or a special look, theyвІ ve given us their sign
It feels fantastic, after the launch of our lingerie collection, to be asked to design a second collection for H&M. This time, I felt like offering the essence of Rykiel – knits, of course – because knits are the second skin of women; knits, because Rykiel is the queen of knits forever, from Saint Germain des PrГYs to all over the world. And itвІ s wonderful to be able to design the print for a bag knowing that thousands of women will use it, and it will benefit such a good cause as All for Children,вІ says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
Girls stripe jumper Вё12.99, Girls stripe leggings Вё7.99, Frill dress Вё34.99, Girls frill dress Вё14.99
‘Mon Pull’ jumper Вё29.99, Polka dot jumper Вё29.99
Blazer Вё49.99, Monochrome stripe jumper Вё24.99, Jumpsuit Вё49.99
Block stripe jumper Вё24.99, Black stripe dress Вё34.99, Block stripe jumper dress Вё34.99
Blazer Вё49.99, Frill jumper Вё34.99
Some of the pieces show the demure side of Saint Germain style, like the double-breasted blazer or the sweet short skirt, while elsewhere the collection brings fashion fantasy to life with leggings covered in rhinestones, hot pink or yellow frill dresses and the perfect drawstring jumpsuit. The advertising campaign captures the playful spirit of the collection, with the modelsвІ hair frizzed like Sonia RykielвІ s own and each look accessorized with bangles, brooches, bracelets and berets in either hot pink or with rhinestones. The collection comes complete with platform sandals, which can be worn with Sonia Rykiel pour H&M striped socks until the weather catches up.
Sonia RykielвІ s striped sweater is one of contemporary fashionвІ s most iconic pieces, long desired by women around the world. From 20 February, H&M is giving its customers a chance to get hold of Rykiel striped knits, which come in sweaters, dresses, scarves and even leggings for children! For H&M, Rykiel has rendered these stripes in the most vibrant colours – perfect for shaking away the winter blues. There are other classic Rykiel touches to the collection too, like the bows which sit proudly on the front of striped sweaters, or the carefree use of words on a slogan top.
to launch exclusive knitwear collection by filling approximately 200 stores worldwide with brilliant colour and Parisian joie de vivre.
Stripe cardigan Вё24.99, Stripe jumper Вё24.99
Sonia Rykiel for H&M Knitwear Preview
Sonia Rykiel for H&M Knitwear Preview | F.TAPE | Fashion Directory
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